After four years and a shift in business strategy, it became clear the Upwork brand needed to evolve. We revised our brand strategy, messaging, color palette, typography, illustration style, and photography style to feel more bespoke, bold, and to better appeal to our business audience as we move upmarket.
Art Direction: Harry Yu
Illustration: Ju Kim
Photography: RC Rivera
Motion Graphics: Zach Patterson
Interactive Design: Maria Pentkovski